Polaroid Lab Turns Smartphone Snaps Into Instant Photos

Like live theater and paper books, printed pictures provide a sense of presence that movies, e-books, and digital images lack.

It’s that feeling—plus a hint of nostalgia—that keeps Polaroid in business.

Now, the company is launching a portable printer* that turns smartphone snaps into instant photos.

“Unlimited cloud storage can actually be your memories’ worst enemy, causing your digital photos to skyrocket in numbers and end up falling into a void of oblivion,” Polaroid CEO Oskar Smolokowski said in a statement.

With a camera in every pocket, people are taking more pictures than ever. But it’s easy to lose track of special moments among a sea of online pixels.

Enter Polaroid Lab.

The idea, according to Smolokowski, is to turn precious pictures into tangible photographs, “bringing them into the world as something you can hold in your hand and store on the fridge door rather than in the cloud.”

Simply select an image from the Polaroid Originals app, place your handset on top of the machine, press a button, and voila! An instant photo (that you don’t need to shake).

Using a combination of mirrors, light, and “the unique Polaroid chemistry,” snaps are recast as instant pictures (via Polaroid)

The appliance uses a combination of mirrors, light, and “the unique Polaroid chemistry” to recast snapshots as a leave-to-develop, white-rimmed keepsake.

Starting in October, you can make pictures instead of just taking them with the $130 Polaroid Lab, compatible with iPhone 6S/iOS 11 and above, Android 7 or higher, and current Samsung, Huawei, Google Pixel, and One Plus models.

Sign up for the company newsletter “to get your hands on one first.”

*According to Polaroid, its new device is “not a printer, not a scanner, just an instant formula for timeless images.

More on Geek.com:

Add a Comment

Your email address will not be published. Required fields are marked *